THE RICH HERMANA
Work with me
Three ways to bring The Rich Hermana to your brand, your show, or your own money. Everything here is built for the first-gen woman who is doing it without the instructions, and I only say yes to work that serves her.
Who I reach
First-gen women, 25 to 45
Children of immigrants, bilingual households, the daughter who became the family's money person. Employed, ambitious, and building on the side.
Where
Instagram, TikTok, YouTube, the Tuesday letter
Short-form video where the story lands, and an email list that reads to the end and replies.
How I show up
Your rich big sis
Real numbers from my own money, a plan you can follow, and education without shame. No hype, no guru energy.
Lane one
Brand partnerships
I make content that looks like the rest of my feed because it is the rest of my feed: a kitchen table, a laptop, a real number, and a story my audience recognizes as their own. Brands come to me for the trust that builds.
- UGC and sponsored Reels and TikToks, scripted and shot by me
- Brand-funded amplification and whitelisting on my content
- Placements in the Tuesday letter and on this site
- Multi-month ambassador programs with a story arc, my favorite format
- Product integrations across the book, the freebies and the shop
- Live sessions and workshops for your community, on request
A good fit: budgeting and money tools, banks and savings products with honest terms, wellness, home, food and family brands, and anything a first-gen woman would actually put in her cart. Always a no: predatory lending, get-rich-quick anything, MLMs, and offers I would not use with my own money. I share tools I actually use, and every partnership is disclosed.
Pitch a partnership
Lane two
Press and podcasts
I talk about money the way it actually happens in first-gen households: at the kitchen table, in translation, with the whole family's future on the line. Interviews, guest spots, panels and expert quotes.
- Money in immigrant and first-gen families, and the eldest daughter's role in it
- Sending money home and setting a Support Number without guilt
- Paying off debt fast, and the phone call that lowers your APR
- The monthly Money Date and building a money system that sticks
- Healing a scarcity mindset after saving your first $100K
- Creator income on the side of a full-time job, and self-publishing as an independent author
Formats: podcasts, print and digital interviews, panels, and quotes on deadline. I can turn a request around fast. Please include: your outlet, the angle, the date, and whether it is recorded or live.
Request an interview
Lane three
1:1 Money Date sessions
A private working session with me, built the way I run my own monthly Money Date. You bring the real numbers. We open the laptop together and leave with a system, a plan for the next 90 days, and the exact next move.
- Your first budget that finally sticks, and the automation behind it
- A debt payoff order and the script for your own APR call
- The Family Money Plan: your Support Number and the boundaries around it
- Turning a side income into something that pays like a business
How it works: sessions are limited and by request. Email me what you are working on and I will reply with what a session looks like, what it costs, and the next open date. Good to know: this is education from your rich big sis. It is coaching on systems and habits. Personalized investment, tax and legal advice stay with licensed professionals.
Request a session
What happens next
Send the details, I reply within a few days.
- Email me with the lane in the subject line and the basics: who you are, what you have in mind, timing, and budget if there is one. The buttons below pre-fill the subject.
- I read every request myself. If it is a fit, you get a reply with options, my media kit for brands, and the next step.
- If it is a no, you still get a reply. Nobody gets left on read here.
Everything here is education from your rich big sis. Nothing on this site is personalized financial advice. Partnerships are always disclosed. See the disclosures.